Alibaba’s UCWeb to Invest in Content Development in Indonesia

Chinese e-commerce giant Alibaba group’s UCWeb Inc will invest up to Rp 400 billion into content development and distribution in Indonesia and India for the next two years, after seeing the rising usage of the UCWeb browser in the market.

The main focus for the investment will be for the We-Media program, which encourages unique content creation for the UCNews platform and builds a local content ecosystem for the platform as well.

“The Rp 400 billion investment affirms our commitment to the development of the We-Media content industry in Indonesia, seeing as there’s considerable scope for the surge in content that is differentiated by contributors’ different styles,” UCWeb Indonesia’s general manager, Donald Ru, explained on Monday.

To drive the community, UCWeb announced the We-Media Reward Plan 2.0 on Monday, which aims to recruit up to 1,000 media writers in Indonesia and India to write for the UCNews platform under a minimum income of Rp 10 million per month for their work.

Ru said to achieve greater digital consumption, the browser would continue to explore partnerships with local and international content creators.

We-Media is an effort by UCWeb for UCNews to drive the personalized and unique content by independent contributors such as bloggers, and its appearance in Indonesia, as they claim, will open the door to more opportunities for Indonesia’s writers.

Source: The Jakarta Post